Hisense Medical Joins "Charming China" Series Events at Cannes Film Festival
The event kicked off with He Youlin, Chinese Consul General in Marseille, in attendance and delivering a brief speech, emphasizing the profound cultural connections and cooperation potential between China and France. Distinguished guests included the Deputy Mayor of Cagnes-sur-Mer, Provence-Alpes-Côte d'Azur Region, France, the Plenipotentiary Representative for Global Affairs of Monaco and Europe, renowned Chinese and international filmmakers, as well as representatives of Chinese enterprises going global.
During the second roundtable session themed Chinese Brands Going Global, Liu Rong’an, Overseas Regional Director of Hisense Medical, shared his views on the international development of Chinese medical technology companies. He stated, "Technology for good is fundamental. As we expand into the global market, we should not only export products but also draw on the storytelling power of film to turn cold technical parameters into warm user experiences. In this way, we can tell compelling Chinese stories and let more people recognize the value of China’s medical technology."
In recent years, Chinese medical technology enterprises have been accelerating their global expansion. Hisense Medical has continuously promoted medical imaging products such as ultrasound systems to the international market, expanding cooperation and exchanges worldwide. Hisense Medical believes that globalization is not only about market expansion, but also about cultural understanding and value communication. Beyond technological innovation, companies need to develop a more international brand communication approach and build long-term trust with global users through authentic, professional and heartfelt engagement.
Going forward, Hisense Medical will continue to pursue technological innovation and global development in parallel, participate in international exchanges and cooperation with a more open attitude, and help advance China’s medical technology to a broader global stage. At present, Hisense Medical’s products and solutions have been exported to more than 50 countries and regions, providing consistent services to medical institutions and users around the world.
